Parle is one of the oldest companies in the biscuit market and except for its glucose biscuit business, no other product has had a significant impact in the market. The Parle name symbolizes quality, health and great taste. Not that the company didn’t try to raise prices to offset the overall hike in costs. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Further, it also brings to focus the infrastructure available to the company which helps it to maintain supply and the awards it has won over the years. Click here to sign up. Remember me on this computer.

Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. Currently, the brand uses two punch lines. It also has several manufacturing units on contract. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. A C Nielsen Advertising agency: It is a market leader for the established product Parle-G.

Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion.

Their strategies in terms of public relations and advertisements which resulted in its huge market share have also been touched upon. This can affect the performance of the company.

What a long way that bright little boy came! Even Levers had forayed into this segment in and launched a glucose biscuit branded as Modern, after it acquired the bakery business of Modern. Currently, the brand uses two punch lines. Low and mid-range price Segments – The pricing of the product is of low and mid-range uvey as it suits every ones pocket. Economic Times, 13 February The gamble paid off: An example of a testimonial is for a fictional piece of software: The value-for-money positioning allows people from all stufy and age groups to enjoy Parle products to the fullest.


The journey of a biscuit for pqrle Retrieved 04,from http: Parle Legacy — Our Legacy Retrieved from http: Specifically, in this context, in the urban sector Parle can create a new image of itself in the confectionary market by catering to high end.

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Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana RajasthanBangalore and Bahadurgarh Haryana.

Log In Sign Up. A two hundred strong dedicated field force services these wholesalers and retailers. The presentation is successfully added In Your Favorites. These plans are required to address segmentation, positioning, and changing demographics Indian when considering potential rise in Parle-G biscuits.

parle g case study ivey ppt

Sales and Marketing executives are selected through a special process. Due to this the company can expand the supply system and attract more customers. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since Celebrity Endorsement Definition of parel celebrity: This is because of entry of several new companies into this market.


parle g case study ivey ppt

This leading to increase in manufacturing cost of the biscuits. Further, it also brings to focus the infrastructure available to the company which helps it to maintain supply and the awards it has won over the years. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years.

Limited Parlea leading Indian manufacturer of biscuits, had the honor of producing the best-selling brand of glucose biscuits in the world by volume, Parle-G.

parle g case study ivey ppt

Almost 2 million tons of biscuits are produced in India each year and consumption is growing at per cent annually. Parle should adopt new innovative packaging techniques. Parlr laga jaise main ghar par baithke Parle-G kha rahi hoon…’ The spot ends with the voiceover: Latest testimonials ads of Parle-G: All these factories are located at strategic locations, so as to ensure a constant output and easy distribution.

Parle-G Harvard Case Solution & Analysis

This is based on their understanding of the Indian consumer psyche. Remember me on this computer. Due to this the Parle biscuits are facing competition.