The company is known for low-priced automobile with standard interchangeable parts, virtual manufacturing, safety focused and low fuel consumption. Enclosed below is the Strengths and Weakness section of the SWOT analysis, which is used to determine whether the goals are achievable. Given that the threats are more to do with the automotive industry, rather than core competencies, I foresee a successful integration of the JLR brand with Tata Motors, albeit a longer road than first anticipated. British Marques under Ford. Several cons can be identified: What challenges might it have to overcome? Welcome to the world of case studies that can bring you high grades!

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Case Study Volumes Collection. We have enormous respect for the two brands and will endeavor to preserve and build on their heritage and competitiveness, keeping their identities intact. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. Click Here Delivery Details: How about receiving a customized one?

The decision highlighted the fact that Ford had not accomplished its goal of penetrating into luxury brands.

Would you like to get a custom case study? What steps could it take to add value to the acquisition? JLR would broaden the current brand portfolio. Ford Motor Company is the third largest automobile producer mktors and ten times the size of Tata Motors.

Having accomplished a brand and presence in both the stufy and luxury brand categories, indicates that Tata Motors has considered the whole spectrum and has now become an indomitable force to reckon with. Tata Motors stood to gain on several fronts from the deal. Acquisition of British Icons. We use cookies to give you the best experience possible. Economics for Managers Textbook Textbooks Collection. The company is known for low-priced automobile with standard interchangeable parts, virtual manufacturing, safety focused and low fuel consumption.

  MUHS THESIS GUIDELINES 2012

Case Study: Tata Motors Acquisition of Jlr

The synergistic presence of Corus Steel, which would provide a supplier cost competitive advantage. Developing and creating brand value and experienced new product development and deployment motosr.

According to industry analysts, some of the issues that could trouble Tata Motors were economic slowdown in European and American markets, funding risks, currency risks etc.

We have enormous respect for the two brands and will endeavor to preserve and build on their heritage and competitiveness, keeping their identities intact. Corus Steel is the main supplier of high-grade steel to the automobile industry.

Case study: Tata Motor’s Acquisition of Jaguar and Land Rover

Welcome to the world of case studies that can bring you high grades! Strong presence of competitors like Mercedes, BMW, Lexus and Infinity, all of who have an established presence within acquisifion market space. Given that the threats are more to do with the automotive industry, rather than core competencies, I foresee a successful integration of the JLR brand with Tata Motors, albeit a longer road than first anticipated.

case study tata motors acquisition of jlr

How does the acquisition compare to other options the company could have pursued in terms of growth? Ratan Tata is creating a glorious vision for the global automotive market.

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. We aim to support their growth, while holding true to our principles of allowing management and employees to bring their experience to bear on growth of the business. Increase in debt ratio from 1X to 2. Establish a global footprint, and enter the high-end premier market segment. It is not intended to illustrate either effective or ineffective handling of a management situation.

  BWW BUSINESS PLAN PRESENTATION PPT

Tata Motors’ Acquisition of Jaguar and Land Rover|Business Strategy|Case Study|Case Studies

Buy With Notors Amount to be paid: Assess the merits of the approach Tata Motors planned to take with acquisition. Prefer to pay in another currency?

case study tata motors acquisition of jlr

For delivery in electronic format: Case Study Volumes Collection. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market.

Though there was initial skepticism over an Indian company owning acqusition luxury brands, ownership was not considered a major issue at all.

Tata Motors main interest for the acquisition was not only to leverage past motots and M;amp;A knowledge, but also more importantly, establish a global presence within the automotive sector and remove its dependency on the Indian market, which was facing greater competition from other foreign brands. However, considering that the automotive market would eventually recover, and that tta paid Ford slightly more than half of what it paid for the two brands, I believe that Tata Motors made a wise acquisition.

Our Company Welcome to the world of case studies that can bring you high grades!